SUMMARY ________________________________________________
Management executive specializing in strategic marketing, with an expertise in e-commerce, direct response at retail and wholesale, both Internet and brick and mortar. Career achievements include startups, turnarounds, brand strategy and rebranding. A creative and innovative professional with an extensive marketing background and entrepreneurial experience.
OBJECTIVE ________________________________________________
Senior level strategic management or marketing position in an entrepreneurial environment.
PROFESSIONAL EXPERIENCE______________________________________
THE BABY BUNCH, Pennsauken, NJ
Executive Director – 9/07 to present
- Responsible for oversight, operation and growth in the U.S. for The Baby Bunch, a U.K.-based, privately held start-up company distributing unique baby shower and new mom gifts via e-commerce and wholesale
- Redesigned website; increased site traffic 45% and sales 35% using SEO and public relations
- Refined brand in print via catalog, sales collateral and updated trade show presentation; applied new branding to www.babybunch.com and social media
- Landed key accounts such as Amazon, Nordstrom, Signals, Chasing Fireflies and Lillian Vernon, and consistently increased wholesale sales over prior year
Key Accomplishments
Developed and directed email campaigns targeting press, customers, potential accounts and end consumers
WORLD END IMPORTS, INC., Cape May Court House, NJ
Chief Executive Officer – 11/05 to 8/07
- Responsible for oversight, direction and growth of World End Imports, a privately held company creating trend, fashion and resort jewelry. Accounts included Disney Theme Parks, Great Wolf Lodges, Aramark, ZAG (zoo and aquarium), as well as resort and souvenir shops throughout the US and the Caribbean
- Reversed a net loss over a two-year period to a 20% net profit
- Established company and brand in print via catalogs and direct mail, updated sales collateral and trade show presentation; redesigned and enhanced www.trendyjewels.com
Key Accomplishments
Developed and directed email campaigns targeting press, customers and potential accounts
FENTON ART GLASS COMPANY, Williamstown, WV
Vice President Marketing – 7/01 to 10/05
- Responsible for all aspects of Fenton Art Glass a family owned and operated WV manufacturer of artisan glass distributed through independent and online retailers including Cracker Barrel stores and QVC. Directed all marketing and public relations for the company, www.fentonartglass.com, and the Fenton Museum.
- Rebranded all B2B and B2C communications, in print and online, including billboards, direct mail catalog, print advertising, sales collateral and email campaigns
- Initiated and implemented email campaigns to 1,500+ Fenton retailers and created e-commerce campaign to 30,000+ end consumers
Key Accomplishments
Transitioned website from informational to sales-based, increasing revenue from $30K to $1.1 million over a period of two years through strategic marketing, site enhancements and additional SKUs.
PREVIOUS EXPERIENCE______________________________________
FoxCollectibles.com, Inc Chief Operating Officer
Zindart, Ltd. Senior Vice President Marketing
The Franklin Mint Vice President & General Manager
Retail Leisure, Inc., d/b/a Ingenuities Co-Founder and V P Marketing
Brookstone Company District Manager
CONTACT INFORMATION____________________________________
marthawrightnj@gmail.com
(609) 922-0143
Martha Wright 